Privacy Policy
Boston Seeds Ltd ("we" "us" "our") is committed to protecting and respecting your privacy.
This privacy policy sets out how we use and protect any information that you give us when you use this website, place orders or communicate with us. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement. By using our website, you are accepting and consenting to the practices described in this policy.
1 What data we collect:
We may collect the following information provided by you when filling out forms on our website or corresponding via phone, email, post or otherwise:
- name, business name and job title
- addresses, email addresses and contact numbers
- geographical information, IP address and device details
- other information provided with your consent
We may also collect anonymous information about your use of this website such as, but not limited to, pages visited, site speed and page errors. This statistical information is used to track the performance of our site and help us make continuous improvements to the website experience. This anonymous information is not used for marketing purposes.
2 How we use your data:
We process, store and use your information where it meets one or more of the following criteria:
- It is necessary for us to perform our contract with you
- We have a legal obligation to do so
- We have a legitimate interest
- We have consent from you
This may include, but is not limited to:
- Internal record keeping as required by law
- Product traceability
- Processing and delivery of orders
- Improving our products and services
- Sending promotional emails
We do not sell, share, distribute or lease your information with other organisations except where required by law, or where it is essential to fulfilling our contract with you, which may include, but not be limited to:
- External payment providers
- Delivery and courier companies
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
3 Data Retention:
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
In some circumstances you can ask us to delete your data: see paragraph 4 below for further information. In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
4 Your data protection rights:
- If you wish to access, correct, update or request deletion of any of your personal information held by us, you can do so at any time by making a request using the contact details at the bottom of this page.
- You may withdraw your consent for us to process your data at any point by making a request using the contact details below. We will still process your data if the law requires us to do so.
We will respond to all requests from anyone wanting to exercise these rights above. We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). We may also contact you to ask you for further information in relation to your request to speed up our response.
You can withdraw marketing consent at any point by following this link, or clicking the unsubscribe button on any of our promotional emails. These are actioned immediately.
5 Legal basis:
The law requires us to have a legal basis for collecting and using your personal data which is compliant with relevant legislation (UK General Data Protection Regulations (UK GDPR), Data Protection Act 2018 (DPA), and Data Use and Access Act 2025 (DUAA).
We rely on one or more of the following legal bases:
- Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
- Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
- Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
- Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter.
6 How we use cookies:
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
7 Links to other websites:
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
8 International Transfers
We may transfer your personal data to service providers that carry out certain functions on our behalf. This may involve transferring personal data outside the UK to countries which have laws that do not provide the same level of data protection as the UK law. Whenever we transfer your personal data out of the UK to service providers, we ensure a similar degree of protection is afforded to it by ensuring that the appropriate safeguards are in place.
9 Complaints
You have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). However, before doing so please make sure you have first made your complaint to us or asked us for clarification if there is something you do not understand and we will endeavour to deal with your complaint/issue within 30 days. The ICO will expect you to have done this before reviewing your complaint. You can request a complaints form using the contact details at the bottom of this page.
We may update this Privacy Policy from time to time in response to legal, technical or business developments.
Boston Seeds Ltd, Manor Road, Kirton, Boston, Lincolnshire, PE20 1PH
+44 (0)1205 280069
Company Registration: 4226773
DEFRA registered seed merchant 7130
© Boston Seeds Ltd 2026